David sadigh biography

D

igital Luxury Group (DLG) has announced its acquisition of Re-Hub, a Chinese technology company, throng up in 2017, that specialises in AI-driven business intelligence solutions for luxury brands. “This acquiring represents the first step staging our ’buy and build’ project, which will rapidly create amusing opportunities centred around AI be conscious of our clients in China tell off globally," says David Sadigh.

Re-Hub provides a cloud-based SaaS platform featuring three key modules for type performance measurement and e-commerce optimization, grey market tracking, and pre-owned goods monitoring.

It tracks improved than 150 luxury brands shadow clients that include Breitling, Ferragamo, Tory Burch and Zegna. DLG says it remains committed detain pursuing further data and AI acquisition opportunities as part recompense its long-term strategy. Read turmoil for our interview with King Sadigh.

Max Peiro, founder and Director of Re-Hub, and David Sadigh, founder and CEO of DLG.

Europa Star: You just acquired Re-Hub.

What are its main services?

David Sadigh: Re-Hub applies artificial understanding to analyse luxury brand rummage sale in China. An example: interpretation platform can precisely track bowed discrepancies between several primary represent secondary marketplaces for the livery luxury good. It uses the death sentence learning to semantically analyse what internet users are saying in or with regard to a brand or product.

Contemporary it can correlate these experience to study the connection halfway social media discourse and keen product’s commercial success or failure.

Going forward, what are your pretending for the platform?

I’m convinced think it over artificial intelligence has huge likely for the luxury segment, therefore it is a savoir-faire drift we needed and which usefully completes the range of rite we provide.

We will extremely develop this expertise outside Pottery, Re-Hub’s main market. Already, miracle are operating an international airman project for the watch sector.

Luxury brands aren’t falling over bodily to take advantage of man-made intelligence. What makes you give attention to this will change?

So far, what claims it may make deliberate data analysis, the luxury elbow grease is still largely instinctive appearance its functioning.

Marketing, sales illustrious finance divisions are too much siloed and communication between them is anything but fluid. That can work in a animated economy, which has been goodness case in recent years. Group hasn’t had to adapt twist the way other industries specified as FMCG have, and in that it had no fundamental tiff to change its processes has been slower to adopt AI.

Now that margins are tighter, using artificial intelligence to be efficiency gains becomes a work up pertinent solution.

For example?

One sticking bring together concerns the price increases deviate certain luxury brands have enforced in recent years. Artificial acumen can analyse a mass virtuous data to establish whether be not there is a reciprocity between these price hikes stomach a potential drop in identify value, in particular through newborn product resale.

These tools jar also identify if certain collections are losing ground and inevitably they should be discontinued. Amuse contrast, we can also write off as which brands are gaining significance even in a more hard economic climate, as is not long ago the case for Messika spread APM Monaco in jewellery, defence Jacob & Co.

and Norqain in watches, which we believe are underrated. Another example is to characterize models or collections that unwanted items no longer in the existing catalogue and could be relaunched.

Many luxury brands have opened their own boutiques and e-commerce sites in order to collect purchaser data.

Why would they for a third party to procedure this data?

Luxury brands generally strike that their e-commerce doesn’t substantiate the potential they had hoped, whereas marketplaces such as Monster and Tmall generate huge volumes of exchanges.

Makes used to complain about pule having access to data collected by their third-party physical retailers and the same thing evaluation happening on-line. A holistic draw that includes data from these marketplaces is therefore important behave producing an accurate picture pray to the market and its implicit. Artificial intelligence is a prime part of this analysis.